Our Values

At Yellow Jersey, we are guided by a steadfast commitment to our core values, which serve as the foundation of everything we do. Rooted in our history and propelled by our vision for the future, our values define who we are and how we operate.

1. Passion for Cycling: Our love for cycling runs deep and is ingrained in every aspect of our organisation. We are avid cyclists ourselves, understanding the exhilaration, challenges, and joys that come with every ride. This passion fuels our dedication to providing the best insurance solutions explicitly tailored for cyclists.
2. Empathy and Understanding: Ten years ago, we recognised a gap in the insurance industry for cyclists—a gap born out of firsthand experiences and insights. We empathise with the needs, concerns, and aspirations of cyclists because we are cyclists. This empathy forms the bedrock of our understanding, shaping our offerings to resonate deeply with the cycling community.
3. Innovation and Adaptability: Our journey began with a vision to revolutionise insurance for cyclists, and over the past decade, we have remained at the forefront of innovation. We embrace change, continuously evolving our offerings to meet the evolving needs of cyclists and the dynamic landscape of the cycling world. Through innovation, we strive to provide comprehensive, cutting-edge solutions that empower cyclists to pursue their passion with peace of mind.
4. Integrity and Transparency: Trust is the cornerstone of our relationships—with our customers, partners, and the cycling community at large. We operate with unwavering integrity, upholding the highest ethical standards in all our interactions. Transparency is not just a principle but a promise—we communicate openly, honestly, and authentically, ensuring clarity and trust every step of the way.
5. Community and Collaboration: Cycling is more than just a sport; it’s a vibrant community united by a shared love for the ride. At Yellow Jersey, we embrace this sense of community wholeheartedly, fostering collaboration and camaraderie among cyclists. We strive to be more than just an insurance provider—we are a partner, a supporter, and a friend to cyclists everywhere, standing by their side through every twist and turn of their cycling journey.
6. Excellence and Reliability: We are committed to excellence in everything we do, from the quality of our products and services to the calibre of our customer support. Our goal is not just to meet expectations but to exceed them, consistently delivering exceptional value and reliability to our customers. With a steadfast focus on excellence, we aim to be the insurance provider of choice for cyclists, earning their trust and loyalty through every pedal stroke.

As we reflect on the journey that brought us here, we remain steadfast in our dedication to these values. They serve as our compass, guiding us forward as we continue to innovate, inspire, and empower cyclists around the world. Together, we ride towards a future where every cyclist can pursue their passion with confidence, knowing that Yellow Jersey is there to support them every step of the way.